China’s 618 Smartphone Demand Weakens as Higher Memory Costs and Softer Discounts Hit Sales
Counterpoint Research reports China smartphone sales fell 13% year over year during the 618 shopping period as brands raised prices to offset higher memory costs and reduced promotional aggressiveness. Most major domestic brands saw double-digit declines, with Honor down 33% and Xiaomi down 24%, while Huawei was the notable exception.