Malaysia’s New Influencer Tax Guidance Reshapes Gifting, Compliance, and SME Marketing
Malaysia’s Inland Revenue Board has clarified that influencers must declare income including non-cash benefits such as free products and sponsored services, prompting calls for clearer thresholds and valuation rules. The guidance is likely to professionalise influencer marketing while increasing compliance and cashflow pressure on smaller creators and SMEs reliant on product-only collaborations.