Xiaomi’s SU7 Ultra Enters Gran Turismo 7, Signaling a New Phase of Global Branding for China’s Performance EVs
Xiaomi’s SU7 Ultra has been added to Gran Turismo 7, becoming the first Chinese-brand car featured in the franchise, according to the source. The move leverages gaming as a global branding channel to amplify Xiaomi’s high-performance EV narrative backed by stated acceleration and lap-record claims.