Unity Weighs $1B+ Sale of China Business Amid Liquidity Concerns and AI Disruption
Unity is reportedly exploring a sale of its China business at a valuation above $1 billion, a move that could mark a full exit from direct operations in a market it has served since 2012. The decision appears influenced by capital pressures, joint-venture structural uncertainties, and growing investor concern that generative AI could disrupt traditional game-engine economics.