Hong Kong Leverages Lunar New Year Mega-Events to Drive Mainland Visitor Inflows
Hong Kong is using a concentrated calendar of Lunar New Year events beginning February 17 to stimulate tourism and retail activity, with the source citing an expected 1.43 million mainland visitors. High-profile programming such as the Tsim Sha Tsui night parade is designed to concentrate footfall in core commercial corridors but raises crowd-management and operational execution requirements.