Cambodia’s Tourism Slump Masks a High-Value Opportunity: Why Marketing Capacity Is the Binding Constraint
The source reports Cambodia’s tourism fell sharply in 2025 and continued declining in early 2026, driven by Thailand border tensions and reputational concerns tied to cyber-scam compounds. However, higher-value air arrivals appear more resilient than land crossings, suggesting that a well-funded, autonomous tourism board and targeted product packaging could accelerate recovery and diversify demand beyond Angkor Wat.