// Global Analysis Archive
Unitree Robotics has been named a robot partner for China Media Group’s 2026 Spring Festival Gala, marking its third collaboration with the event. The source indicates intensifying competition as multiple Chinese robotics firms announce gala-linked partnerships to gain high-profile exposure.
Xiaomi’s SU7 Ultra has been added to Gran Turismo 7, becoming the first Chinese-brand car featured in the franchise, according to the source. The move leverages gaming as a global branding channel to amplify Xiaomi’s high-performance EV narrative backed by stated acceleration and lap-record claims.
Unitree Robotics has been named a robot partner for China Media Group’s 2026 Spring Festival Gala, marking its third collaboration with the event. The source indicates intensifying competition as multiple Chinese robotics firms announce gala-linked partnerships to gain high-profile exposure.
Xiaomi’s SU7 Ultra has been added to Gran Turismo 7, becoming the first Chinese-brand car featured in the franchise, according to the source. The move leverages gaming as a global branding channel to amplify Xiaomi’s high-performance EV narrative backed by stated acceleration and lap-record claims.
| ID | Title | Category | Date | Views | |
|---|---|---|---|---|---|
| RPT-229 | Unitree Secures 2026 Spring Festival Gala Role as Robotics Firms Compete for National Showcase | Robotics | 2026-01-27 | 0 | ACCESS » |
| RPT-313 | Xiaomi’s SU7 Ultra Enters Gran Turismo 7, Signaling a New Phase of Global Branding for China’s Performance EVs | Xiaomi | 2025-11-14 | 0 | ACCESS » |